BabyCenter.in

Many marketers want to take their brands online and in Sri Lanka this is a problem due to the low penetration of internet. As per the Telecommunications Regulatory Commission of Sri Lanka (TRC) statistics provincial internet and email penetration is only 234,000 compared to 11 Million mobile subscribers! (click to view the full report)

BabyCenter.com faced a similar problem in India. With 25 million births a year India is a prime market for them, however their reach (of babycenter.in) was limited to 5% of the Indian parents. India like Sri Lanka has a high mobile penetration of 38% compared to internet. BabyCenter launched a voice portal which mothers could dial and listen to audio versions of the online newsletters and other specific information.

Technology requires marketers to be infinitely more flexible to interact with customers in areas where TV is a luxury.

Given the news that GM declared bankruptcy yesterday (and Chrysler recently as well), Fox Business News contributor and \Meta CEO Julie Roehm spoke to RBR/TVBR regarding radio and TV advertising for both automakers–how does she see their marketing/ad departments evolving from this bankruptcy process? How will this affect national business in Radio and TV and also the BBDO factor, which just sent out a memo for Chrysler regarding a longer lead time for payment?

Read more…

1. All online and offline ads, even packaging, should promote your website.

2. Make your site “slippery”; speedy transactions foster loyalty. Read more…